Herd Mentality – If 10 Cr people say something Foolish, it is still Foolish

You see a stock zooming upwards and reaching new highs every day. You see your friends buying and calculating their notional profit every day. There is “positive” news on the stock always. You too go ahead and buy it and as everything that goes up must come down, the stock value plunges and you lose your hard earned money. Is this not a familiar story? What you did is, followed the herd and invested at a higher price without having the right reasons for investing.


What is Herd Mentality?

Herd Mentality is defined as individuals doing the same thing as others in the group so that they conform to the norm and their desires for acceptance and belonging to same group are met. They also feel they will be safe if they do the same thing as the group. Sometimes individuals subconsciously follow the group. They may think that their decisions are based on their own judgement and independent thinking. But that may not be always the case and they are just following the herd and accepting the group decision without thinking through it or because they are less experienced in taking such decisions.

Is it only limited to equities?

Not at all – sitting in financial market it’s easy for us to find & share those examples. But what about insurance as investment or Real Estate Price/Bubble (still people are not ready to accept that property prices can correct/crash including builders) or Recent Gold Rush or money making scheme like Speak Asia. Herd Mentality is not only limited to investments – it can also exist in fashion or brands. THINK

It is really tough to stand against Herd Instinct – I have always faced the brunt whenever I have wrote something against social proof. Kind of comments people write can tear your confidence & emotions.

How all that started?

Herd Mentality might be good in some cases. Think of nomads – staying together in a big herd in the jungles to stay protected from predators. You will be surprised but science has proved that our behaviour issues are because of how our civilisation has developed over 1000s of years.

But if you don’t do your research and follow the equity market just because everyone is doing the same is a risky proposition.

Height of Herd Mentality

Retail investors have faced the brunt of herd mentality many times. For example, in late 1990s and early 2000s, a lot of people started investing in “dot com” companies without really understanding the business model. People invested when they saw others investing and wanted to jump on the bandwagon. But the bubble burst, many people lost a lot of money when the businesses could not sustain themselves. There have been many cases like this across the world. And one of the major reason for every bubble is Herd Mentality.

Biggest issue with Herd Mentality

If you are following the herd in investing, it means that you are probably already late and you are buying it when it is expensive. Many times experts and analysts and well meaning friends say, “Gold is a good investment” or  “’XYZ’ stock is a good buy” or “Real estate prices will rise”. Each time, if you react by selling what you have invested in and buying a new asset, your transaction costs & tax increase and you might sell off assets which may outperform.  This means you do not get optimum returns.

It also happens the other way around. For example, markets are in a downward trend after the China incident. This does not mean, we should sell off all our stocks because many stocks are at much lower levels. Mutual Funds or quality stocks that you have purchased at the right price after thorough research should not be sold off even when prices are falling. Once markets consolidate, they may perform better. Assets should be bought and sold as per a planned investment strategy and not based on emotions.

WHY – Herd Mentality

Herd mentality also comes into play because as humans, we fear missing out on the opportunity, fear of being ignorant and greed. We always want the best and the most with least effort and as quickly as possible. But herd mentality mostly does not help us to achieve our financial goals.

How to save yourself from yourself 🙂

Though it is easy to follow the herd, you are better off following a sound financial and investment plan –

  • You should do your research on the various investment options available.
  • You should have an asset allocation model in place based on your risk profile.
  • You should focus on your financial goals, long-term investment strategy and personal finance status and take investment decisions accordingly.
  • You should be ready to face some ups and downs in the market. It is impossible to time the market correctly and buy at the lowest prices and sell at the highest prices. You should not get emotionally attached to the profits and losses made.
  • You should take the help of a financial planner if you are not confident of making investment decisions. But you should be involved in financial planning and track and review actions taken by the financial planner.

You might still face losses or miss some opportunities but you should focus on your long term financial plan. But no one can get the best of the market each and every time. You should make investment decisions to achieve the short-term and long-term financial goals that you have set. If you see yourself being tempted by what is happening in the market and wanting to buy/sell, you should keep your emotions in check. You should force yourself to take a few days to review your buy/sell decision. Once you are more rational, you should consider how this step aligns with your long-term financial plan and then take a decision.

You should remember that aiming for financial stability and growth is more important than following the herd.

Do you think, you have made investment decisions following the herd? What was the impact of that decision on your investment portfolio and strategy?

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Hemant Beniwal is a CERTIFIED FINANCIAL PLANNER and his Company Ark Primary Advisors Pvt Ltd is registered as an Investment Adviser with SEBI. Hemant is also a member of the Financial Planning Association, U.S.A and registered as a life planner with Kinder Institute of Life Planning, U.S.A. He started his Financial Planning Practice & TFL Guide Blog in 2009. "The Financial Literates" is a dream & mission to make Indians Financial Literate.


  1. Herd mentality was seen in the IPO of reliance power, gold & real estate etc. I know many people who have a victim of this. This phenomena must be crushed. One must do one’s own due diligence.

    • Yes Rajiv – Reliance Power is the best example of Herd Mentality that we witnessed in Indian Financial Markets. This may surprise many that even today number of shareholder in Reliance Power (36 Lakh) is more than number of shareholder in Reliance Industries (26 Lakh) 🙁

  2. Herd metality is our inherited eroded culture / liablity. Ceturies of misrule by foreigners have muted our skill of intelligency and independent thinking . Why ,we have the best tool of self governance – The Democracy – even there, we are victim of Herd Mentality, we vote because we have the Right ( minus responsiblity) to Vote, Vote a cndidate because others say `He is Good’ ,the candiadte himself does some cheap marketing gimmics , thrives on Brand Image ,maneuvers our mentality and succeeds in misselling himself like a benefactor . There has to be constant vigil and awakening.
    You are doing your bit well , in Financial litracy .My compliments.

    • Dear Hari,
      I agree Herd Mentality works in politics but I am not sure if centuries of misrule is the only reason.

  3. Hi Hemant
    I suffered from herd mentality around 15 years back when I purchased some shares and mutual funds based on the advice of some friends but after following TFL I have not done that mistake.

  4. One should not blindly follow the “herd mentality”. One should seriously analyse the market and then come to a conclusion regarding the stocks. One should buy it when the prices are low so that one may sell it at an appropriate price later. One should study the market conditions daily and in a systematic manner. It comew with knowledge and experience.

    • Dear Subra,
      I am not sure if daily analysing the market will help but people should write their investment principles & stick to them – whatever the market situation is.

  5. Thought provoking article, made my day.

    I also advocate the same to my friends and my audience on my blog

    TFL is doing a great job. Keep it up

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